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AT HOME | a blog by Joanna Gaines

Spring Installation

April 11, 2017

One of my favorite things about a fresh new season is watching the stores in town bring out their fresh and creative displays. When I lived in New York City in college, the smallest details—like the scent of a burning candle or fresh, seasonal flowers in the windows— marked the turning of winter to spring. When I first opened my shop, this was the thing I was most excited about. Now, even 14 years later, it’s still something I get so giddy about for the shop. This season, we combined changing up our displays with a few renovations! My goal for the Market is that you walk in and get inspiration for your own home, so what better way than to create the feeling of “home” in each area of the shop!

This front mantel is a beautiful celebration of spring at the market. Our amazing team made these hand cut, hand dyed florals made from coffee filters.

The biggest transformation we made was adding the kitchen area. First, we installed classic subway tile and black lower cabinets and concrete countertops. This gave a clean yet neutral foundation that will let each season’s displays really stand out. To add dimension and warmth, we finished out the walls with simple open shelving. This element will work great for changing out new kitchenware and accessories as our product selections change. To really make this feel like a real kitchen, we added a black shiplap vent hood and a farmhouse kitchen sink.

In the center of this silhouette, we added an island with marble countertops and lots of built in storage. To tie in some color and bring life to the space, we decided to hang a variety of fresh plants from the ceiling. I want people to feel at home, so I love the way this space turned out!

This space was inspired by my own office. The black accents create a modern look that feels clean and put together. I love that it ties in with the kitchen to create an easy flow from that space to this one. We added more open shelving to maximize the space and display product. Last, we rolled out a neutral rug and furniture from my line for a more cozy feel.

Our hanging clock wall display was one of my favorite new displays, because it catches your eye as soon as you walk in the door. I love oversized clocks, and we sell quite a few at the Market, so this was the perfect way to display them where they really stand out.

This display is so unique—making it one of my favorites. (Okay, you caught me, they’re all my favorites.) The florals bring in so many different pops of color and really make the shop feel like spring. We built this simple display with tin canisters and simple wood planks to hold all of our different stems. This installation works great because it allows the top of the stems to be seen at eye level. One of our employees designed the “Fresh Flower Market” mural above the display, making the whole thing even more special. Faux florals are the simplest and quickest way to add color to your home without the maintenance of fresh florals. I’m super picky about faux florals, so I’ve made sure to select my favorites for the market. They look so real – I can’t wait for you to see them!

Over the years I’ve found that jewelry is tricky to display, but with this new install, we really had fun thinking outside the box. Here, we decided to use an antique dining table and antique frames to highlight each different piece. I love how the shapes of each frame add interest to this wall. On the back wall, we added wallpaper from my line—this print is called “Noteworthy”—as an accent wall to hang our leather goods and bags.

Whether you’re looking for inspiration for your home, or just some fresh ideas for the new season, I hope the market can be that little push for you. With all of the changes, it’s time to start planning a trip to visit us here in Waco! Between our spring install, all of the new renovations, the fresh treats in the bakery, and the freshly sprouted spring flowers in the garden—this place will not disappoint.


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  • Adriana
    11:04 am, October 27, 2017
    Hola, Joanna y Chip...soy Adriana Bernal, de Guadalajara, Jalisco, México...visite tu tienda porque mi hija Polet y mi nieto Mateo que viven en Austin me enseño tu programa y cuando fui a la tienda quede fascinada por todo lo que tienen, no pude comprar nada, solo pastelitos riquísimos... pero disfrute cada espacio, cada detalle, y que inspiran para poder realizar cambios en mi hogar....realmente me encanto todo, las flores, los relojes, los muebles...un sueño...felicidades por tantas cosas hermosas...y claro las plantas en especial una que tenían a fuera del vivero con una pequeña casita...hermosa.... y nuevamente felicidades por tener esa magia al tocar casa espacio que diseñan... felicidades y saludos desde la hermosa ciudad de Guadalajara que también cuenta con tantas cosas hermosas para los hogares ..... y con un toque de ustedes...más hermosos...felicidades
  • Jamie
    9:57 am, August 25, 2017
    Hi Joanna and Chip,
    I love your show and your wares...however, I must say I was a bit disappointed with your price point. $85.00 for a toss pillow for a couch or chair?? I truly believe the everyday family can't afford to decorate their house let alone 1 room with your Magnolia collection... I wish your prices were more affordable :( needless to say my friends and I left the stores that carry Magnolia empty handed
  • Kathryn Stolfi
    7:55 am, August 3, 2017
    Have you thought about designing bedding? I think it would be a great addition to your collection.
  • Patriciaarjona04@gmail.com
    5:25 pm, August 2, 2017
    Love it all from your decorating to your store and most of all the example of being such a united Christian family one day I would live to take a trip out there God willing
  • Phyllis
    4:02 pm, July 21, 2017
    I would love to have the vinyl wall letters of Monets " I must have flowers always and always" Where did they find this?
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