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AT HOME | a blog by Joanna Gaines

Episode 15 - The Home Sweet Home Loft

March 20, 2018

Chip and I feel like every time we drive downtown, we see another old building being renovated and turned into loft apartments. I’ve always thought it sounded kind of dreamy to live in a downtown loft, so when our friend, Catherine, asked us to help her find one and fix it up, we were excited to help her and take on our very first Fixer Upper loft.

Working with smaller square footage gave this fixer its own set of challenges, but we worked to maximize it where we could, and I have to admit—we had a lot of fun doing it! Catherine wanted to be relatively close to her fitness studio in the downtown area, a home office, a guest room, a view of downtown.


The inspiration materials I used to interpret the style of the apartment

The original layout of the apartment offered a blank canvas, and the bones were a perfect starting place. To bring in Catherine’s fun personality, I chose interesting light fixtures and incorporated modern shapes and metals. For the color palette, I stuck with a clean white base, anchored by bold colors like deep blue and black, and balanced it out with the warmth of natural wood and brass accents.


Objective | Create an impactful entrance into the home


Objective | Maximize the existing open floor plan and natural light to make the space inviting with the view as a focal point


Objective | Make the most out of the available square footage to create a multifunctional room that fits Catherine’s needs


Objective | Update the kitchen to create a modern, industrial style kitchen to match the rest of the home


Objective | Use the same elements to create a comfortable master suite for Catherine

Every aspect of this loft design was an adventure, and we loved getting to help bring Catherine’s vision to life. Welcome home, Catherine! We hope you enjoy living here as much as we enjoyed designing it for you.

And yes, Chip still pulls out those gold shoes from time to time when he feels like getting his “boogie on.” And I wish I was kidding, but he even tried to wear them for week one of marathon training.

Interview With Homeowner

Q: What was something that surprised you about the design process?

A: Joanna has an innate ability to take an idea and translate it into a reality that exceeds expectations. Her attention to detail allowed me to trust the whole process. It was incredible to see how different thoughts, ideas, and dreams came to life!

Q: What is your favorite room in the house, and why?

A: The whole space is ridiculous and amazing. If I had to zero in on a favorite space it would be the loft/office mashup. The glass walls are such a unique concept that makes that room dynamic. The room screams both productivity and peace and I love that.

Q: What is your favorite feature in the house, and why?

A: I love how open the space is. The open kitchen and living room are the heartbeat of the the loft. The stainless steel island is sick, and I can't get over the automated shades. I love that the space creates a home not just for me, but for my friends and family.

Q: Why did you apply to Fixer Upper?

A: My best friend and business partner and I were talking and she suggested I apply. Never in my wildest dreams did I think it would happen! I am so fortunate that Chip and Jo and are in Waco, Texas. They are amazing human beings with heart and unsurpassed talent. They are gold. Purchasing a home is a big leap of faith and who better to trust with this endeavor. I am grateful to have the opportunity to be a part of the journey.

Q: How was your own personal style revealed in your home?

A: Joanna developed a style that fit my personality....the blend of functionality, simplicity, and swag.


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  • Patrick Doyle
    10:30 am, April 2, 2018
    Will you ever do a fixer upper kind of thing of of T.V in the UK. It would be really cool if you spread your business to the UK aswell
  • Ang
    8:25 am, April 2, 2018
    Where are the two big lights from that are in the kitchen above the island? Thank you
  • Susan Willis
    8:25 pm, March 27, 2018
    I love this loft and would want to live there! But I’m curious about all the questions that people ask in the comment section- usually about sourcing. It doesn’t appear that they get answered. Perhaps there’s another section of the site that includes all that information.
  • Judith Lieberman
    11:45 am, March 27, 2018
    Love the design of this loft. I am about to start a renovation of a classic pre-war Brooklyn apartment hoping to retain some of the pre-war characteristics but bringing some 21st-century edginess into the kitchen. I really love the stainless steel island in this loft. Can you provide me with sourcing info, i.e., manufacturer, location of vendor, etc. Thanks so much! Judy
  • belinda
    11:11 am, March 27, 2018
    I am in love with the couch in this loft can you tell me where it was purchased from?
    • Diane
      7:32 pm, April 5, 2018
      I would love to know, too!
    • nicole morgan
      1:07 am, April 7, 2018
      Me too I have been looking everywhere for it or something close!
    • Kathy Judd
      2:15 pm, April 9, 2018
      Me too. I love this sofa and came here specifically to see if that info was available.!
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