In the air, there’s a feeling of Christmas…at Magnolia! Simply put, the Silos feel like they were made for this time of year. Between the twinkling lights, classic carols, festive flavors, and seasonal sights all around, it’s hard not to get in the holiday spirit when you step foot inside our little wonderland in Waco, Texas.
As always, we’ve woven a seasonal theme across the brand—from the products and displays in our shops to the stories inside Magnolia Journal. This winter, that theme is exhale: what it looks like to slow down, take in every little moment, and make space for merriment.
Read on for an overview of everything that’s happening around here in the coming weeks. We hope the details you encounter inspire you to breathe a little lighter this holiday season, welcoming all that’s calm and bright.
In the Market
Throughout the fall, our Visual Team was hard at work making displays (by hand!) to dress Magnolia Market for the holiday season. Here’s a look at some sketches from their planning sessions:
When you first walk into the shop, you’ll see a Christmas village that looks like a scene straight out of a nostalgic pop-up book. Each shape was crafted from laser-cut wood of varying widths, painted, then layered on the wall to achieve dimension. The team even added real lights behind the house windows!
“All is calm, all is bright” is written in the center to match the cover of our winter 2025 Magnolia Journal—another nod to our seasonal theme.
As you continue into the shop, you’ll find more snowy scenes inspired by pop-up books and, of course, Christmas tree farms! Each freestanding wooden tree was laser cut and painted a wintry shade of green, so no two are exactly alike. Many even feature handpainted snow on the branches.
For some added magic, the team filled the shop from wall to wall with strands of greenery, glimmers of gold, velvet bows, and buckets brimming with gifts that delight. Check out @magnolia on Instagram for a closer look at the install process!
Our Holiday Collection
It’s here and oh, what fun! Set the scene for moments that become lasting memories. Whether found in ornaments, stockings, or dinner plates—nostalgic details invite the holidays into our homes. Our latest collection is available to shop in-person at the Silos or here online.
Psst, The Holiday Shop is back this year! If you’re planning to be in Waco soon, stop by to find all things merry and bright, all in one place. (Located with our Shops at the Silos, near The Old Church.)
On the Menu
Our flavors have gone festive! Think Salted Maple Cider, Snickerdoodle Donut Holes, Gingerbread Cupcakes, Chicken Pot Pie, and a Winter Salad filled with the best of seasonal produce. Stop by the Silos or make a reservation at our sit-down restaurant, Magnolia Table, to try our new menu items and find your favorites.
Christmas at the Silos
Cue the Christmas music, we’re ringing in the holidays with a whole month of merry! Come by for holiday shopping, cozy drinks, twinkling lights, extended shopping hours, and more to revel in the season. Santa will be at the Silos from 12pm to 5pm every Friday and Saturday starting November 28. So, bring your wishlists and cameras.
This season, we’re also offering a handful of ticketed experiences to round out your visit, like an ornament-making workshop, exclusive visits with Santa, Christmas at the Castle, and more. To learn about offerings and see a calendar of events, click the button below.
If you can’t make it to the Silos soon, find inspiration to hold the season well at home right here online.
MORE TO EXPLORE
Enjoy seeing how seasons come to life at Magnolia? Here’s a look at our past winter displays:
