
Every year in October, we host a free event called Silobration to commemorate the anniversary of Magnolia Market’s grand opening at the Silos. This year, it’s taking place October 22–25, which is just around the corner! We hope you’ll join us for even more music, more vendors, and more fun. This means a lineup of (four!) concerts, live music during the day, good food, and pop-ups from some of our favorite brands and partners.
To serve as a starting point for your visit, we’ve put together a weekend itinerary of all things Magnolia and Silobration. For the first time, we’ll even be open on Sunday! Let’s get into it…
What to Do on Thursday
Welcome to Waco! Let the good times roll…
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First order of business: Take some time to get settled and check into your hotel if visiting from out of town. Don’t forget to explore Hotel 1928, as seen on Fixer Upper: The Hotel.
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Next, head over to the Silos to get the lay of the land and start planning out your weekend. Fun news! If you’re a Home Team member, you’re invited to a free gathering at Katy Ballpark. Click here to get the details and RSVP. (Check your email for the code.)
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If you have time to spare, pop over to our merch tent (located near the entrance at 6th St. and Webster Ave.) to stock up on some Silobration gear, then grab a treat from our Coffee & Cupcakes food truck to start your trip on a sweet note.
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Follow @visitmagnolia on Instagram for real-time updates throughout the weekend. This is a great way to stay in the loop on everything happening. (P.S. To share your smiles, remember to tag us and use the hashtag #VisitMagnolia when you post.)
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Kick off the weekend with an evening concert: Mt. Joy live at Foster Pavilion at Baylor University! You can purchase tickets here if you haven’t already.

What to Do on Friday
The fun has just begun! Get ready for a full day of memory-making…
Morning
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Start at our flagship store, Magnolia Market, to explore curated product collections and new holiday displays. If your shopping tote gets a little heavy, no worries—we can ship your things home for you.
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Just for Silobration, we’ve invited more than 90 talented small businesses and vendors to set up shop here in Waco. From fine art and curated jewelry to paper goods and apparel, there’s a little something for everyone.
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Enjoy some free live music from the Silos Stage. Keep an eye out for weekend schedules posted around the grounds—these will tell you when and where you can find each of the daytime artists.
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Let creativity flourish with our (new!) Autumn Cloche Workshop or the Pressed Floral Art Workshop.
Afternoon
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Grab a picnic lunch from one of the visiting food trucks, then step up to the plate for a pick-up game of Wiffle ball at our historic field, Katy Ballpark.
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Make time for an afternoon treat from Magnolia Press Coffee Co. We recommend trying our cozy fall flavors, like pumpkin spice, brown sugar, cranberry, and apple pie!
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Go across town for a guided tour of the one-of-a-kind home featured on Fixer Upper: The Castle. Get your tickets.
- Grab a free Silobration balloon!
Evening
- Say “cheese!” for one of our wandering Polaroid photographers and get a memory to take home.
- Shop by The Flower Shoppe to create your own faux arrangement—complete with a complimentary workshop.
- Grab a bite from our food truck park at the Silos, featuring some of our favorite local eats. See the lineup.
- End the day with The Fray live at the Silos Stage!

What to Do on Saturday
There’s something special about a Saturday at the Silos…
Morning
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Fuel up for the fun ahead with a delicious breakfast at Magnolia Table (just a short drive from the Silos). We recommend making a reservation in advance, but you could also check out our Take Away + Shop if you’re in a hurry.
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Head over to the Little Shop on Bosque to discover the place that started it all. The inside is currently closed, but the building is still fun to see!
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Make your way back to the Silos and stroll through the cozy, inviting room scenes inside Magnolia Home. Then, shop pieces to turn inspiration into reality for your own space.
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Head outside to the patio behind Magnolia Press to check out Magnolia Network and see what’s coming soon to TV.
Afternoon
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Shop and walk through all six of our boutique-inspired Shops at the Silos.
- Join us on the Silos Lawn to learn how to line dance! Arthur Murray, a local studio, will be hosting beginner-friendly lessons on Saturday at 11am and 2pm.
- Stop by the postcard station to send a note to a friend back home.
- Get something personalized at the embroidery bar from 10am–5pm.
Evening
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Subscribe to Magnolia Journal at the magazine stand—and get some freebies while you're at it.
- Commemorate your trip with some snapshots from our Photo Booth.
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Time for a sweet treat! Stop by Silos Baking Co. for a cupcake—and order a few more to save for later. (Tip: Build your own cupcake box to try all your favorites.)
- Time for more music under the stars! See Dylan Gossett live from the Silos Stage and enjoy some classic country fun.

What to Do on Sunday
The fun isn’t over yet! We’re extending Silobration one. more. day.
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Wrap up the weekend with a morning of music, fellowship, and connection: Cory Asbury live at the Silos Stage.
- Visit The Old Church to take in the beauty of art and restoration.
- Show your Silobration spirit with some face-painting fun!
- See the Silos from the roof of Magnolia Market. Purchase rooftop lounge passes here.
