I’ve always been a minimalist at heart. Don’t get me wrong, I love color and pattern—but in doses. More often, I’m drawn to a classic and clean aesthetic. But then: block print. The artistry behind this art form piqued my interest when I discovered that this style of pattern painting has been around for centuries, and has its own rich history of passed-down techniques. Because I love the cycle of old to new, forgotten to found again, I wanted to see if we could reimagine the block print style in a design that felt distinctly Magnolia. I loved what the team came up with so much that we replicated this floral motif within a few categories—from bedding to kitchen decor. I love the way it rounds out our collection, bringing in just the right amount of warmth and whimsy. —Joanna
Detailed designs, lovely colors, and plenty of charm. Block printing is a timeless take on pattern—and technique. Designed by our in-house artists at Magnolia, and then applied by skilled artisans in India, our Flora Block Print Collection can bring the essence of each season to life with a storied undertone. But there’s more than meets the eye when it comes to this method of printing.
The Art of Block Print
The origin of block printing dates far back, seen in India as early as the 12th century. Each of our block print pieces is crafted by talented artisans across the world, intricately applying beautiful designs by way of traditional techniques. For many of the artisans we work with, block printing is a familial trade passed down from parent to child for four generations.
The craft requires skill, artistry, and precision. Here’s a step-by-step look into how our artisans bring each pattern to life:
Step One
First, dyes are made using traditional methods and recipes. Because the dyes are often natural, slight variations may occur, further adding character to these designs.
Step Two
When ready to begin printing, fabric is tautly pinned to a table. The artisan then prepares the blocks they will use to print. Made from hand-carved teakwood, the process to chisel the designs into the blocks is an art form in itself, often taking several hours to carve a single block.
Multiple blocks are used throughout the printing process—including one that prints the outline of the design and one that fills it in. The outline block is traditionally called “Rekh” and the filling blocks are called “Datta” and “Gadh.”
Step Three
Precisely lining up the block, the artisan punches the design evenly throughout the fabric. The “Rekh” block is used first, printing the design outline. After, the “Datta” and “Gadh” blocks are used to fill in the design.
Step Four
After printing is finished, the fabric is washed and hung to dry in the sun.
A Note on Styling
There are multiple ways to incorporate the art of block print in your home. From hanging a printed tea towel on your oven door to dressing up bed layers with a quilt or sham, these designs effortlessly add charm while embodying an heirloom-esque look and feel.
Rooted in history, the traditional beauty of block print makes for a classic choice this season and each one to follow. It remains tried and true, even as trends come and go, and is a pattern to depend on. We hope you take a moment, or a few, and let this beautiful art form wash over you—and remember the source. There’s a person behind the prints, and a one-of-a-kind beauty imprinted on everything they touch. Here’s some inspiration to weave these time-honored textiles throughout your home:
