We are passionate about helping people make space for meaningful moments in life and at home.

Whether it’s finding space to nurture something you love, making space to gather family and friends around the table, or creating spaces within your home that make those who live there feel loved and known. We believe in these things so deeply that everything we do at Magnolia is in pursuit of inspiring a love for home and the moments it holds.

What We Do

Whether you find us online or in Waco, inside the pages of our magazine or on the shows of Magnolia Network, it is our hope that any time you spend with us guides you to a home and life you love.

  • Our Stores

    What started as an 1800 square foot home decor shop back in 2003 has grown into a wide assortment of home decor, furniture, and apparel available globally.

    SEE WHAT'S NEW

  • Our Television Network

    Beginning in 2020, in partnership with Warner Bros. Discovery and Max, we set out to create television that feels like home by telling stories worth telling.

    LEARN MORE

  • Our Magazine

    Magnolia Journal is our quarterly lifestyle print magazine offering inspiration for life and home is a labor of love created by our in-house team in Waco, Texas.

    SUBSCRIBE

  • Our Real Estate Company

    Starting in 2009, Magnolia Realty has been a pillar of our family of brands, serving Waco and Central Texas with dreams of growing beyond.

    LEARN MORE

Come See Us in Waco

When we bought the Silos property in 2015, we couldn't have imagined what it would grow into. Today, this little corner of Waco, Texas is the heartbeat of Magnolia. Whether you're a local or visiting us for the first time, we hope you enjoy all our town has to offer.

PLAN YOUR TRIP

Stories from Chip and Jo

Chip and Joanna have made storytelling the heart of the Magnolia brand. Pick up one of their books or catch an episode of one of their shows on Max or Discovery+.
1 10
See more books

  • Fixer Upper: The Lakehouse

    1 Season · 6 Episodes

  • Fixer Upper: The Hotel

    1 Season · 6 Episodes

  • Mini Reni

    Special

  • Magnolia Table with Joanna Gaines

    8 Seasons · 48 Episodes

  • Silos Baking Competition

    1 Season · 6 Episodes

  • The Courage to Run

    Special
Stream on Max

In the Press

Our Partners

Partnering with like-minded brands to bring thoughtfully curated designs and enduring quality that enhance every aspect of the Magnolia experience.

Magnolia Manifesto

We believe in home, that it should restore us from today and ready us for tomorrow. We believe in friendship, because friends who feel like family are the best kind of friends, and that nothing matters more than family. We believe in seeking the balance between hustle and rest and learning to find contentment in both. We believe everyone deserves a seat at the table and everyone has a story worth telling. We believe in human kindness, knowing we are made better when we all work together. We believe in courage, in cartwheeling past our comfort zones and trying something a little bit scary every day.

We believe that failure needn’t be a negative thing; rather, we learn from our mistakes and fail smarter next time. We believe in doing good work that matters and in choosing that, nudging others toward doing the same. We believe that newer isn’t always better and that it’s time for the pendulum of trend to swing back to the basics. We believe in unearthing beauty, however hidden or subtle it might be. We believe that each day is a gift and that everyday miracles are scattered about if only we have eyes to see. And of all heroic pursuits large or small, we believe there may be none greater than a life well loved.