After years of dreaming of opening her own home decor boutique, Chip encouraged Jo to open a little store that they decided to call Magnolia. The shop opened for business in 2003. Fun fact: Chip made the metal letter sign for Joanna and it still sits atop the building today.

They closed its doors a few years to focus on raising their kids, then reopened in 2014 — but quickly outgrew the space. Magnolia Market was relocated to the Silos property downtown in 2015, now home to an even bigger dream of both Chip and Joanna’s. In 2018, the original store was renamed the Little Shop on Bosque, restored to its former glory, and is now back in business!