Our Story Chip and I run a few businesses here in Waco, Texas, but Magnolia Market holds a special place in my heart. This entire business idea was born completely out of a dream I didn’t know could ever come to life. It’s truly only because a fiercely faithful, brave and bold husband pushed me to pursue my dream that it ever came to be. In 2003, we bought our “Little Shop on Bosque” and opened the first Magnolia Market. In that store, I developed and sharpened my design style and skills, grew as a business owner, and gained much needed confidence in Magnolia Market and myself. After Chip and I had our first two kiddos, we made the tough decision to close the Market and focus on growing and raising our family. During this time, we really honed in on Magnolia Homes, our construction business, for many years. This is where we were able to learn the construction side of things, and we loved the idea that we were “making Waco beautiful one home at a time.” This work was meaningful to us, and we worked together for many years as a team; Chip in construction, and myself in the design. Soon HGTV’s Fixer Upper came along. But something began tugging at my heart, and I began feeling a pull toward reopening Magnolia Market. So in May of 2014, we pulled the trigger, and the Little Shop on Bosque reopened for business. Fast forward a couple of years, and here we are! To think that my business plans scribbled on scratch paper have turned into this online store is unbelievable to say the least. Not to mention the fact that we’ve recently outgrown our Little Shop on Bosque, and moved into our new Magnolia Silos location in downtown Waco! What an amazing season this has been! Thank you for taking the time out of your day to visit us. We love hosting you, and hope you might even come on out to Waco for a visit soon! Please don’t hesitate to reach out to our all-star guest services team if you have any questions or comments at [email protected]. We appreciate you guys. Bless your home, Joanna Stevens Gaines Joanna Gaines is both co-owner, co-founder of Magnolia, and was co-star of HGTV’s Fixer Upper with her husband Chip. She appreciates the old ways of living, simple and hard-working with home at the center. Born in Kansas and raised in the Lone Star State, Joanna graduated from Baylor University with a degree in Communications, and was inspired to join the world of design while interning in New York. Off-the-beaten-path boutiques felt like home in the midst of the big city. In 2003, Joanna decided to open her own shop, bringing her NYC-inspired ideas and eye for design back to her roots—Waco, Texas. This emerging passion complemented Chip’s experience, and together they began remodeling and flipping homes. Joanna prefers the simple, fresh and timeless, making old things new, and seeing the potential in every project—no matter how hopeless it may seem at first. By preserving and highlighting the character of each home, Joanna keeps things original and one of a kind. Her passion is to create functional spaces that inspire and encourage others to own their space. Between running Magnolia and her many projects, Joanna enjoys life on the farm, cooking family recipes in her kitchen, and gardening. Above all, she loves being with her five kids. Chip Carter Gaines Chip Gaines is both co-owner and co-founder of Magnolia, and was co-star of HGTV’s Fixer Upper with his wife Joanna. Born in Albuquerque, New Mexico and raised in Dallas, Chip graduated from Baylor University’s Hankamer School of Business with a Marketing degree. An entrepreneur by nature, Chip has started more successful small businesses than you could count on both hands, including Green and Gold Wash and Fold (a local Waco laundry service geared toward college students), a fireworks stand, and multiple landscaping companies. If you’ve thought about it, Chip’s probably tried it. Having grown up spending time on his granddad’s ranch in North Texas, Chip is a true cowboy at heart: made for hard labor, and preferring digging ditches to academic pursuits. His design preference is “whatever Joanna likes,” and he can be counted on to come up with a “creative solution” that saves the day and helps make the impossible possible. Chip loves life with his five kiddos, and is head-over-heels for Joanna.