It’s here! Find nostalgic pieces for bright, beloved traditions and unfolding joy. Shop the holiday collection.

New Magnolia Home Rugs by Joanna Gaines x Loloi. Shop Now.

Coming January 28: Jo’s New Children’s Book, The World Needs the Wonder You See. Pre-Order Today.

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The core collection. from kitchen and dining to furniture and decor... These pieces are Magnolia mainstays - steady across every season, classic to their core, and most-loved by guests through the years. The core collection. from kitchen and dining to furniture and decor... These pieces are Magnolia mainstays - steady across every season, classic to their core, and most-loved by guests through the years.
In the two decades since we opened a little shop and named it Magnolia, we've been curating and designing pieces that we hope help to tell the story of your home and add meaning to the spaces that shelter you. The magnolia Core collection is an ode to our twenty-year journey, showcasing the best of what we've carried and created along the way. - Joanna In the two decades since we opened a little shop and named it Magnolia, we've been curating and designing pieces that we hope help to tell the story of your home and add meaning to the spaces that shelter you. The magnolia Core collection is an ode to our twenty-year journey, showcasing the best of what we've carried and created along the way. - Joanna
kitchen + dining - cooking tools and serveware layered with story and tradition. They're not only useful-but beautiful too, shaping meals as well as moments. shop here. kitchen + dining - cooking tools and serveware layered with story and tradition. They're not only useful-but beautiful too, shaping meals as well as moments. shop here.
Magnolia established collection - clean, classic and embossed with our Magnolia mark. Magnolia established collection - clean, classic and embossed with our Magnolia mark.
french grey collection - with a subtle speckled glaze and hint of neutral color - unique to each piece.french grey collection - with a subtle speckled glaze and hint of neutral color - unique to each piece.