Whether it’s finding space to nurture something you love, making space to gather family and friends around the table, or creating spaces within your home that make those who live there feel loved and known. We believe in these things so deeply that everything we do at Magnolia is in pursuit of inspiring a love for home and the moments it holds.

Magnolia

Learn about Magnolia's founders, Chip and Joanna Gaines. 

About Chip and Joanna

Chip and Joanna Gaines sitting on the front porch of a home. 

We are passionate about helping people make space for meaningful moments in life and at home.

<h3 class="ql-align-center">Whether you find us online or in Waco, inside the pages of our magazine or on the shows of Magnolia Network, it is our hope that any time you spend with us guides you to a home and life you love.</h3>

What started as an 1800 square foot home decor shop back in 2003 has grown into a wide assortment of home decor, furniture, and apparel available globally.

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Our Stores

Beginning in 2020, in partnership with Warner Bros. Discovery and Max, we set out to create television that feels like home by telling stories worth telling.

Get the latest on the launch of Chip and Joanna Gaines’ Magnolia Network

Watch

Our Television Network

<a href="https://magnolia.com/journal/subscribe/" rel="noopener noreferrer" target="_blank">Magnolia Journal</a> is our quarterly lifestyle print magazine offering inspiration for life and home is a labor of love created by our in-house team in Waco, Texas.

The Magnolia Journal is a quarterly magazine by Chip and Joanna Gaines containing inspiration for life and home. Useful as a resource and a guide to living well, The Magnolia Journal contains stories, recipes, tips and useful information to refer back to again and again.
Domestic shipping: Subscription fulfillment can take up to six weeks.  <a href="https://help.magnolia.com/hc/en-us/articles/115000076094-International-Magnolia-Journal-Delivery-Timeframe" data-="" target="_blank">View estimated delivery timeframe</a> 
 
 
*Subscriptions are excluded from discounts

The Magnolia Journal Subscription

Our Magazine

Starting in 2009, Magnolia Realty has been a pillar of our family of brands, serving Waco and Central Texas with dreams of growing beyond.

Our Real Estate Company

When we bought the Silos property in 2015, we couldn't have imagined what it would grow into. Today, this little corner of Waco, Texas is the heartbeat of Magnolia. Whether you're a local or visiting us for the first time, we hope you enjoy all our town has to offer.

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Come See Us in Waco

<h3 class="ql-align-center">Chip and Joanna have made storytelling the heart of the Magnolia brand. Pick up one of their books or catch an episode of one of their shows on Max or Discovery+.</h3>

Curated collection of cookbooks, children's books, coffee table books and more. Find a good read for everyone in this selection. Shop now!

Books

The most important step is the first one. Dive into Chip Gaines’ personal playbook and start learning how to succeed in business—and in life. A New York Times, USA Today, Wall Street Journal, and Publisher’s Weekly bestseller!

Capital Gaines

In a world that feels increasingly more disconnected, it’s time to reclaim a life of rich, authentic connection—because we are all made better when we trust one another and work together. 
There are a lot of books out there that promise you the path of least resistance or teach you how to hustle harder. This isn't one of those.  
In his most vulnerable book to date, Chip Gaines shows us how to build relationships that pull us into a life of meaning, joy, and connection. It happens by being intentional about choosing the company we keep. Chip explains the value of seeking out people who are electrified by living according to their purpose, who will stand beside you as you tackle new challenges, who bet on each other instead of the status quo. The key is being true to yourself, figuring out what you want to do with your life, and finding people who will lift you up along the way.
No Pain, No Gaines will open your eyes to valuable lessons, including how to:  
<ul>
<li>be awake to life, not asleep at the wheel</li>
<li>find the risks worth taking</li>
<li>value what you bring to the table</li>
<li>resist the status quo</li>
<li>look outside yourself and your circle and foster connections with others</li>
<li>get comfortable with being uncomfortably kind</li>
</ul>
A good life doesn't always come easy, but that's because the good stuff never does. It requires faith in people. It requires faith in yourself. It requires hope. And it requires a willingness to grow even when it hurts. In No Pain, No Gaines, through hard-won lessons and personal stories all told with his trademark blend of wit and wisdom, Chip Gaines will coach you on how to make your life rich and your relationships run deep.

No Pain, No Gaines

Chip Gaines shows us how to build relationships that pull us into a life of meaning, joy, and connection. It happens by being intentional about choosing the company we keep. Chip explains the value of seeking out people who are electrified by living according to their purpose, who will stand beside you as you tackle new challenges, who bet on each other instead of the status quo.

The Magnolia Story is the first book from Chip and Joanna, offering their fans a detailed look at their life together. From the very first renovation project they ever tackled together, to the project that nearly cost them everything; from the childhood memories that shaped them, to the twists and turns that led them to the life they share on the farm today.

The Magnolia Story

The Magnolia Story is the first book from Chip and Joanna, offering their fans a detailed look at their life together. From the very first renovation project they ever tackled together, to the project that nearly cost them everything; from the childhood memories that shaped them, to the twists and turns that led them to the life they share on the farm today.

Imagine if all the worn-out, untrue, painful chapters of our lives started to quiet, and the beautiful, unique pieces of who we are were to rise. Imagine if the stories we tell brought us back to our true selves, back to one another. Imagine if they spoke of how we loved and lost and tried our best. How we saw it all, even the parts that hurt. 
 Jo’s new book, The Stories We Tell, invites us on an authentic and deeply vulnerable journey into her story—and helps shine a light on the beauty of our own—guiding us to release the weights that hold us back so we may live and share our story in truth. We've all dropped anchor in places that suited us for a time: a city, a perspective, a lie we mistook as truth. This book is an invitation to a kind of life where you know how to hold what you believe—about yourself and the quiet worlds behind the people you pass—with gracious and open hands. To see your story as greater than any past or future thing, but for all the beauty and joy and hope it holds today. It’s an invitation to take stock of the chapters you’ve lived—the good and the bad, the beautiful and the ugly—glean what’s gold, and carry only that forward. Let it slow your feet and steady your life-in-motion so you can see where you stand today from a new point of view. No longer through weary or uncertain eyes, but a lens brimming with hope. ————— “The only way to break free was to rewrite my story. Because something would happen every time my pen stopped: It was like my soul was coming back to my body. Like the deepest parts of me that got knocked around and drowned out by all the crap I let the world convince me about who I was came back to the surface. And what was left was only what was real and true. I was, finally, standing in the fullness of my story. I felt hopeful. I felt full. Our story may crack us open, but it also pieces us back together. We all have a story to tell. This happens to be mine—every chapter a window into who I am, the journey I’m on, and the season I’m in right now. Because this is my story, maybe you won’t always relate, or maybe it will feel like you’re looking in a mirror. Whatever we have in common and whatever differences lie between us, I only hope my story can help shine a light on the beauty of yours. That my own soul work will stir something of your own. And that by the time you get to the end of my story, you’re also holding the beautiful beginnings of your own. A story only you can tell. And I hope that you will.” -Joanna

The Stories We Tell

Jo’s new book, The Stories We Tell, invites us on an authentic and deeply vulnerable journey into her story—and helps shine a light on the beauty of our own—guiding us to release the weights that hold us back so we may live and share our story in truth.

In her design book, Homebody: A Guide To Creating Spaces You Never Want to Leave, Joanna Gaines walks you through how to create a home that reflects the personalities and stories of the people who live there. This comprehensive guide will help you assess your priorities and your instincts, as well as your likes and dislikes, with practical steps for navigating and embracing your authentic design style. Room by room, Homebody gives you an in-depth look at how these styles are iterated as well as how to blend the genres you’re drawn to in order to create spaces that look and feel distinctly yours. In each chapter are practical takeaways to help problem solve potential pain points in your home. A fold out design guidebook at the back of the book offers a place for you to take notes and sketch out your own design plans as you make your way through the rooms. To print off a design template, <a href="https://cdn.shopify.com/s/files/1/0207/8508/files/Homebody_Design-Template_8-5x11.pdf?v=1643904180">click here</a>. The insight shared in Homebody will instill in you the confidence to thoughtfully create spaces that you never want to leave.

Homebody: A Guide to Creating Spaces You Never Want to Leave

In her design book, Homebody: A Guide To Creating Spaces You Never Want to Leave, Joanna Gaines walks you through how to create a home that reflects the personalities and stories of the people who live there. This comprehensive guide will help you assess your priorities and your instincts, as well as your likes and dislikes, with practical steps for navigating and embracing your authentic design style.

Homebody

Magnolia Table is infused with Joanna Gaines' warmth and passion for all things family, prepared and served straight from the heart of her home, with recipes inspired by dozens of Gaines family favorites and classic comfort selections from the couple's new Waco restaurant, Magnolia Table. Jo believes there's no better way to celebrate family and friendship than through the art of togetherness, celebrating tradition, and sharing a great meal. Magnolia Table includes 125 classic recipes—from breakfast, lunch, and dinner to small plates, snacks, and desserts—presenting a modern selection of American classics and personal family favorites. Complemented by her love for her garden, these dishes also incorporate homegrown, seasonal produce at the peak of its flavor. Full of personal stories and beautiful photos, Magnolia Table is an invitation to share a seat at the table with Joanna Gaines and her family.

Magnolia Table Cookbook

Magnolia Table is infused with Joanna Gaines' warmth and passion for all things family, prepared and served straight from the heart of her home, with recipes inspired by dozens of Gaines family favorites and classic comfort selections from the couple's new Waco restaurant, Magnolia Table.

Magnolia Table

Following the launch of her #1 New York Times bestselling cookbook, Magnolia Table, and seeing her family’s own sacred dishes being served on other families’ tables across the country, Joanna Gaines gained a deeper commitment to the value of food being shared. This insight inspired Joanna to get back in the kitchen and start from scratch, pushing herself beyond her comfort zone to develop new recipes for her family, and yours, to gather around. Magnolia Table, Volume 2 is filled with 145 new recipes from her own home that she shares with husband Chip and their five kids, and from the couple’s restaurant Magnolia Table, Silos Baking Co, and new coffee shop, Magnolia Press. From breakfast to dinner, plus breads, soups, and sides, Magnolia Table, Volume 2 gives readers abundant reasons to gather together. The book is beautifully photographed and filled with dishes you’ll want to bring into your own home, including: Mushroom-Gruyére Quiche, Pumpkin Cream Cheese Bread, Grilled Bruschetta Chicken, Zucchini-Squash Strata, Chicken-Pecan-Asparagus Casserole, Stuffed Pork Loin, Lemon-Lavender Tart, and Magnolia Press Chocolate Cake.

Magnolia Table, Volume 2

Magnolia Table, Volume 2 is filled with 145 new recipes from her own home that she shares with husband Chip and their five kids, and from the couple’s restaurant Magnolia Table, Silos Baking Co, and new coffee shop, Magnolia Press. From breakfast to dinner, plus breads, soups, and sides, Magnolia Table, Volume 2 gives readers abundant reasons to gather together.

Magnolia Table, Vol. 2

Whether it’s in the making, the gathering, or the tasting of something truly delicious, this collection of recipes from Magnolia Table Cookbook:, Volume 3 is an invitation to savor every moment. In Joanna’s first cookbook, the #1 New York Times bestselling <a href="https://magnolia.com/shop/product/365289078788/magnolia-table-cookbook/">Magnolia Table</a>, she introduced readers to her favorite passed-down family recipes. For her second cookbook, <a href="https://magnolia.com/shop/product/4332743557171/magnolia-table-cookbook-vol-2/">Magnolia Table:, Volume 2</a>, she pushed herself beyond her comfort zone to develop new recipes for her family. In this, her third cookbook, Joanna shares the recipes—old and new—that she’s enjoyed the most over the years. The result is a cookbook filled with recipes that are timeless, creative, and delicious! Just as in her past books, within each recipe Joanna speaks to the reader, explaining why she likes a recipe, what inspired her to create it in the first place, and how she prefers to serve it. The book is beautifully photographed and filled with dishes you will want to bring into your own home, including:
<ul>
<li>Honey-buttered layered biscuits</li>
<li>Bananas Foster pancakes</li>
<li>Brussel sprouts gratin</li>
<li>White chicken alfredo lasagna</li>
<li>Garlic shrimp over parmesan risotto</li>
<li>Peanut butter pie</li>
<li>Brownie cookies</li>
</ul>
To get started, our <a href="https://magnolia.com/shop/collection/26243320/new-products/product/6902072344627/magnolia-table-vol-3-custom-spice-set/">Magnolia Table Vol 3 Custom Spice Set</a> will help you savor everything from pork to potatoes to puff pastry!

Magnolia Table Cookbook Volume 3

In this, her third cookbook, Joanna shares the recipes—old and new—that she’s enjoyed the most over the years. The result is a cookbook filled with recipes that are timeless, creative, and delicious! Just as in her past books, within each recipe Joanna speaks to the reader, explaining why she likes a recipe, what inspired her to create it in the first place, and how she prefers to serve it.

Magnolia Table, Vol. 3

Celebrate the wonder of the world through a child’s eyes in this imaginative book about all the beauty, hope, and surprise hiding in plain sight. Look up. Lean in. Bend low. Reach for new heights. Every day, from every place, there’s more to see in this great big world of possibility! 
New York Times bestselling author Joanna Gaines welcomes you on an imaginative adventure through nature’s small surprises and invites you and your children to be curious, slow down, and take in everyday wonders. With vibrant art by Julianna Swaney that is full of dreamy details, this whimsical picture book will inspire your family to pause busy schedules and explore together.
Inspired by Jo’s young son’s insistence to “look up!” and the shift to a slower perspective she enjoyed after having her last child, this book shares the delight of taking a friend by the hand, getting your boots muddy, and discovering the wonder our world has to offer.
In The World Needs the Wonder You See, you and your kids will
<ul>
<li class="MsoNormal">
slow your pace, look closely, and find joy as you make discoveries together;
</li>
<li class="MsoNormal">
join a diverse cast of children on a journey below leaves, amidst treetops, under ocean waves, through rabbits’ tunnels, and into the clouds;
</li>
<li class="MsoNormal">
imagine hidden worlds in which ladybugs live in tiny cabins, snails journey through mushroom fields, and stars paint stories across the sky; and
</li>
<li class="MsoNormal">
learn to notice the amazing beauty that children naturally see.
</li>
</ul>
This companion book to The World Needs Who You Were Made to Be is perfect for
<ul>
<li class="MsoNormal">
children ages 4–8;
</li>
<li class="MsoNormal">
grandparents, parents, teachers, and librarians;
</li>
<li class="MsoNormal">
classroom story times and discussions about valuing others’ ideas and perspectives; and
</li>
<li class="MsoNormal">
holiday or Christmas gift-giving, birthdays, graduations, or other celebrations.
</li>
</ul>
To read more about the heart behind Jo's new children's book, check out <a rel="noopener" href="https://magnolia.com/blog/article/f1de2390-710f-11ef-869b-c90ce63666a0/jos-new-childrens-book-celebrates-everyday-wonder/" target="_blank">this article</a> on our blog!

The World Needs the Wonder You See

In The World Needs the Wonder You See, Joanna Gaines welcomes you on an imaginative adventure through nature’s small surprises and invites you and your children to be curious, slow down, and take in everyday wonders. With vibrant art by Julianna Swaney that is full of dreamy details, this whimsical picture book will inspire your family to pause busy schedules and explore together.

Get Your Copy of the World Needs the Wonder You See

In The World Needs Who You Were Made to Be, Joanna tells the story of a group of kids who come together to build their very own hot air balloons. Along the way, these kids learn to work together, leaning in to their own skills and processes, to fill the sky with beautiful colors. Featuring vibrant illustrations by Julianna Swaney, this book shows the beauty of celebrating our differences and taking care of one another. “You’re one of a kind, and it’s so clear to see: The world needs who you were made to be.” 
Read a little bit more about what inspired this book on the blog
<a href="https://magnolia.com/the-world-needs-who-you-were-made-be-a-look-at-the-inspiration-behind-my-new-childrens-book/" title='Link to the blog post about "The World Needs Who You Were Made to Be" book by Joanna Gaines'>READ IT HERE</a>

The World Needs Who You Were Made To Be

In The World Needs Who You Were Made to Be, Joanna tells the story of a group of kids who come together to build their very own hot air balloons. Along the way, these kids learn to work together, leaning in to their own skills and processes, to fill the sky with beautiful colors.

New landing page will support Joanna's new children's book launch on Aug 26 2024, allow for pre-ordering, and offer guests option to shop Chip and Jo's other books. 

Books by Chip + Joanna Gaines

Fixer Upper: The Lakehouse

Fixer Upper: The Hotel

Mini Reni

Magnolia Table with Joanna Gaines

Silos Baking Competition

The Courage to Run

Fixer Upper: Welcome Home

‘Fixer Upper’ Turns 10: Chip and Joanna Gaines Celebrate With New ‘The Lakehouse’ Season at HGTV, Magnolia Network 

Chip and Joanna are Back With 'Fixer Upper: The Lake House' And We Have The Trailer

Joanna Gaines Just Gave an Epic Tour of Magnolia's Headquarters

Joanna Gaines' Kitchen-Living Room Defies Modern Trends With an Unfitted Design

Joanna Gaines Teams Up With Loloi for a Collection of Rugs and Throw Pillows

Joanna Gaines's Cooking Show Returns for Season 8 Next Month

<h3 class="ql-align-center">Partnering with like-minded brands to bring thoughtfully curated designs and enduring quality that enhance every aspect of the Magnolia experience.</h3>

Celebrate the everyday with Hearth &amp; Hand™—created exclusively for Target in collaboration withMagnolia, a home &amp; lifestyle brand by Chip &amp; Joanna Gaines.

Hearth and Hand with Target

This season of Magnolia Home by Joanna Gaines x Loloi honors the foundations of home decor with timeless pieces for comfortable, inspired living. Handmade rugs like Ruth (left) and Betty (above) combine fresh, forward-looking designs by Joanna with the deeply rooted craft of artisans. Every new collection this season was envisioned for livable beauty—designs and textures that make everyone feel completely at home.

Magnolia Home with Loloi

With a timeless look that has inspired homeowners from coast to coast, Joanna Gaines’ simple, relaxed style is now available in a range of signature paints and applicators from KILZ®, one of the most trusted names in architectural coatings.

Magnolia Home with Kilz

Discover the Magnolia Home wallpaper collection by Joanna Gaines. "Wallcoverings have the ability to completely transform a room and make a unique statement. Whatever you choose, whether a bold or subtle pattern, I hope these designs personalize your space and help tell the story of your home." – Joanna Gaines.

Magnolia Home with York Wallcoverings

Chip's collaboration with Bobcat combines innovation and durability in outdoor equipment, empowering homeowners to tackle any project with confidence. Together, they are committed to helping individuals build their vision, whether in their backyards or on a larger scale.

Chip Gaines x Bobcat

Magnolia co-founder and one of America’s most influential designers, Joanna Gaines invites you inside her home and her creative process. Learn how to bring your inspiration into reality in Jo's new class on MasterClass.

Joanna Gaines x MasterClass

We believe in home, that it should restore us from today and ready us for tomorrow. We believe in friendship, because friends who feel like family are the best kind of friends, and that nothing matters more than family. We believe in seeking the balance between hustle and rest and learning to find contentment in both. We believe everyone deserves a seat at the table and everyone has a story worth telling. We believe in human kindness, knowing we are made better when we all work together. We believe in courage, in cartwheeling past our comfort zones and trying something a little bit scary every day.We believe that failure needn’t be a negative thing; rather, we learn from our mistakes and fail smarter next time. We believe in doing good work that matters and in choosing that, nudging others toward doing the same. We believe that newer isn’t always better and that it’s time for the pendulum of trend to swing back to the basics. We believe in unearthing beauty, however hidden or subtle it might be. We believe that each day is a gift and that everyday miracles are scattered about if only we have eyes to see. And of all heroic pursuits large or small, we believe there may be none greater than a life well loved.

We are passionate about helping people make space for meaningful moments in life and at home.

What We Do

Whether you find us online or in Waco, inside the pages of our magazine or on the shows of Magnolia Network, it is our hope that any time you spend with us guides you to a home and life you love.

Our Stores

Our Television Network

Our Magazine

Our Real Estate Company

Come See Us in Waco

Stories from Chip + Jo

Chip and Joanna have made storytelling the heart of the Magnolia brand. Pick up one of their books or catch an episode of one of their shows on Max or Discovery+.

In the Press

Our Partners

Partnering with like-minded brands to bring thoughtfully curated designs and enduring quality that enhance every aspect of the Magnolia experience.

MAGNOLIA MANIFESTO