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The story behind the significance of candles at Magnolia. How they ground us, comfort us and make us feel at home. 

A Candle Story

The Story Behind Our Signature Magnolia Candles

A breakdown of our best-selling kitchen, dining, furniture, and decor pieces from through the years. 

Breaking Down Our Core Collection

Meet the newest addition to the Silos grounds: Magnolia

Welcome to the Silos, Magnolia Home!

With Mother’s Day right around the corner, we pulled together a few things we think Mom will love—including some of our tried & true favorites, some timeless

Mother's Day Gift Guide

The first year we lived at the farm, Chip and I had the idea of making Valentine’s Day dinner at home. We thought the kids might enjoy dressing up our own table, making a spread of our favorite dishes, and toasting to a night spent together. Every year since, we’ve returned to this sweet tradition. Here's how we're celebrating February 14 this year!

This Year’s Gaines Family Valentine’s Dinner  

We asked you to share some of your favorite Black-owned businesses, and we were overwhelmed with the outpouring of recommendations! With your help, we curated

A Virtual Vendor Fair Celebrating: Black Artisans, Makers, and Business Owners

Tips from Joanna Gaines for refreshing and resetting your home for spring, including recipes for a citrus simmer pot and natural linen sprays. 

Resetting Your Home for Spring

October is a gift that returns to me every

The Gift of October

Most like to reset their homes and routines in January. But for Jo, it has long-been the first signs of fall that officially declare the start of a new

How to Reset Your Home for Fall

In a season that can often feel fast-paced, the intentional moments we create with those we love, even in their simplicity, can feel like an offering. I hope

Our 2020 Holiday Collection Sneak Peek

Welcome to the breakfast nook from Jo's latest Mini Reni. Here are all of the updates she and the team made, as well as share sources for the furniture and decor used to style it. 


Mini Reni 02: Breakfast Nook

Surrounded by furniture and decor curated by Jo, we hosted an immersive gathering in Nashville, Tennessee to celebrate our spring collection with connection and community in mind.  

An Evening with Magnolia in Nashville

Find inspiration to usher in the season with nostalgic scents, cozy textures, and more. Here are a few practical ideas to refresh your home this fall. 

Ways to Usher the Season into Your Home

It’s common knowledge that a new year technically begins on the first of January; but for me, it has long-been the first signs of fall that officially declare

A Fall Reset

Any ordinary moment can turn sacred around the

How to Make Others Feel Welcome at Your Table

Whether you have just one small corner of your den to work with, or an entire designated room, you can carve out a home office that’s all your own just about anywhere you can place a desk. This guide walks you through how to create an inspiring home office.

How to Create an Inspiring Home Office Space

This summer at Magnolia we’re exploring the theme of “flourish,” including  how its invitation to lightness, beauty, and growth trickles down into the items

How Our Summer Collection Came to Life

As the air around us grows crisp, so do the apples dotting orchards along the countryside — just waiting to be collected. Whether you’ve spent an afternoon

A Collection of Apple Recipes

For one of our favorite mornings of the year, we’re sharing a few go-to recipes to enjoy with the ones you love. 

A Collection of Christmas Brunch Recipes

This winter at Magnolia, we’re exploring the theme of presence. In a season characterized by hustle and bustle, presence is an invitation to slow down, savor

A Closer Look at the Holiday Collection

It seems the beauty of Thanksgiving—perhaps more than any other holiday—is its ability to bring people from all walks and stages of life together. It’s a

Open Invitation: A Guide to Hosting an Intentional Thanksgiving

There’s a tree in every corner, lights twinkling all around, and the sound of carols as you stroll. The holidays have arrived at Magnolia Market and we’re

Winter at Magnolia Market: 2022

Here you can read Jo’s thoughts from the spring issue of Magnolia Journal on how finding our purpose comes down to trusting the process along the way. The

A Note from Jo on Purpose

If you’re looking for a side table you can make yourself and customize, we’ve got a simple idea for you! We’re going to walk you through the steps to building

How to Build and Style a Side Table

Joanna Gaines and the Magnolia Design Team share five tips for styling shelves in a living room, dining room, kitchen, or office. 


 5 Tips for Styling Shelves

As our creative team got together to dream and share stories in preparation for summer, we considered all that this season freely gives us: warm weather, a

An Ode to Summer

Story by Anne Campbell
Market Editing by Elizabeth Ulrich
Photography by Carson Downing 
Produced by Scott J.

Merry Mantels

Whether inserted into a wreath, paired with a stocking or topped on a gift, a sprig (or two!) of holly adds that little something extra. This season at the

How to Make a Holly Sprig

We’re sharing a behind-the-scenes look at how our Visual Display Team brought spring 2024 to life inside Magnolia Market.

Spring at Magnolia Market: 2024

A Tour Of Hillcrest Cottage

Welcome to the living room from Mini Reni 02! Here are design details on how Jo and the team incorporated color, texture, and cohesive character into this space.



Mini Reni 02: Living Room

A behind-the-scenes look at the restaurants, coffee space, retail shop, and storied details inside the spaces of Hotel 1928. 

Hotel 1928: Dining and Retail

A behind-the-scenes look at the handmade strawberry displays inside Magnolia Market at the Silos in Waco, Texas during summer 2023. 


Summer at Magnolia Market: 2023

Stepping into Magnolia Market after it’s been transformed for a new season never gets old. Over and over again, our team harnesses their creativity and

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