Spring at Magnolia Market: 2020


A note from Jo on this season’s install:

Spring has officially arrived at the market! This time of year always has me craving simplicity and renewed intention, which is exactly what we’re exploring this season at Magnolia as we delve into the theme of purpose. The idea that we’re clinging to and want to communicate most is this: where we were yesterday and where we find ourselves today matters for who we become tomorrow. We’re unpacking this idea more in our spring issue of Magnolia Journal_–on newsstands February 14._

The visual display team blew me away with their creativity and attention to detail in this season’s displays at the market. In our first concepting meeting, I told the team how inspired I was by our trip to Moorten Botanical Garden in Palm Springs. Our spring issue’s cover was photographed at Clark Moorten's home—fondly known as Cactus Castle—which sits among the more than 3,000 plant species that the Moorten family began planting almost 70 years ago. I wanted guests to have that same experience of walking into a “Cactarium”–and that’s exactly what it feels like when you walk into the market. If you’re in the neighborhood this spring, I hope you’ll stop by and take it all in.

A few more spring scenes at the Market:

We hope you’ll stop by and experience it for yourself! Our spring collection launches online next week, we can't wait to show you what's new this season!