As you may have heard, Jo and I announced some pretty big news on Wednesday. To make a long story short, we’ve spent the past several months meeting with the folks over at Discovery, Inc. to explore what exactly this next season could look like for us. Well, after what seemed like hundreds of really long meetings and some serious teamwork, we've found ourselves ready to take on a pretty unique opportunity..and I think you’re really gonna like it.
Magnolia has decided to partner with Discovery for a media joint venture that will include a linear television network (AKA “our own channel”) and some really neat digital features, too. Our plan for programming is to center around things like family and community, food, garden and home, design, wellness and entrepreneurialism.
We’ve still got a ways to go until we’re fully up and running—this thing doesn’t go live until summer 2020—but with this network, our hope is that the pendulum of what makes for "good television" will swing back to something more positive, something that encourages and inspires and helps build bridges across our communities. We want to deliver the kind of honest, authentic programming that brings families together.
We haven’t settled on an official name for the network just yet, but hang tight—we’re getting close! In the meantime, we wanted to make sure you had a chance to hear the news from us directly. The road ahead is an ambitious one, but we’re ready to hit the ground running!